eight1six, the fashion jewelry flash sale site that I wrote about back in June, just re-branded and is de-emphasizing the flash sale component. It looks like BaubleBar will leave sales up for over a month now.
Coming from the branding world, I like the descriptive name better, and the graphics and user interface are certainly much improved. It’s also smart that the startup re-launched featuring pearl pieces…another sign that a return to refined, classic accessorizing is here to stay.
I also happen to really like these festive guys (Champagne Clover Earrings for $24), what about you?
And for the business types, here’s the scoop on their recent $1.1M funding.
eight1six is the latest flash sale site to launch. Unlike Gilt Groupe, HauteLook and Rue La La, it is solely devoted to jewelry. For now there are two sales per week that last 48 hours each. The site aims to help new designs get to market versus liquidating older excess inventory. Happy shopping!
The great thing about these new web companies from all over the globe (some strictly sell jewelry while others are broader) is that they’re exposing and making accessible jewelry from so many designers at lower than retail price points. Check out these sites the next time you want something your girlfriends have never seen before that won’t break the bank…unless you want it to.
Bonanzle– marketplace for “everything but the ordinary” displaying themed showcases on the homepage (Seattle)
Boticca– brand new marketplace for emerging artist jewelry, handbags and accessories (London)
Gemvara– destination for customizing fine jewelry and potentially a Blue Nile alternative for some (Massachusetts)
Taigan– curated selection of the country’s highest-end fashion, jewelry, home decor and gourmet food shops (Tennessee)
1000Markets– marketplace for artisan and handcrafted gifts with search by jewelry trends (Seattle)