eight1six becomes BaubleBar

3 Dec

eight1six, the fashion jewelry flash sale site that I wrote about back in June, just re-branded and is de-emphasizing the flash sale component. It looks like BaubleBar will leave sales up for over a month now.

Coming from the branding world, I like the descriptive name better, and the graphics and user interface are certainly much improved. It’s also smart that the startup re-launched featuring pearl pieces…another sign that a return to refined, classic accessorizing is here to stay.

I also happen to really like these festive guys (Champagne Clover Earrings for $24), what about you?

And for the business types, here’s the scoop on their recent $1.1M funding.

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One Response to “eight1six becomes BaubleBar”

  1. Anne December 4, 2010 at 6:52 pm #

    I LOVE these Clover Earrings. $24? Ridiculous:)

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